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Post by account_disabled on Feb 11, 2024 4:05:08 GMT -5
But what kind of content to use in the different phases of the Buyer interests are different at each stage of the buyers journey certain content formats work better at each stage. CLICK TO TWEET Take note Discovery educational content works very well in this phase. As for formats try infographics and blog articles that tangentially touch on your products or services but that focus mainly on providing solutions to that buyer. Free webinars also allow you to provide quality information to your potential clients although in a much more specialized way so that youAbuild trust and become known little by little. Consideration Afghanistan Email List Here the customer already knows your content and finds it useful. You are ready to hand over your data in exchange for more content or information. Therefore the content to be offered has to be more suggestive and provide solutions oriented to the products and services you market. Whitepapers technical eBooks and free certifications work perfectly as do Live Streaming and testimonials from your best clients. In any case the idea is to nurture that relationship to direct it to the next phase the decision phase. Decision since at this stage the lead is already sure that he wants to buy and is only looking for the best offer you have to give him promotions discounts and everything that makes him feel that he is winning with the business he is about to do.
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